The brief was to create an ambient media concept for a product or service of our choice. The Next Step Child Prosthetics Hopscotch ambient media concept plays off the idea that when children play hopscotch the routine process is well known (one foot, two feet, one foot and end). Children need two lower limbs in order to play the game. Therefore, the idea is to take away the fourth block, where the left foot would go and replace it with the company’s liogo. This illustrates how the product fills the gap of what the children (amputees or physi- cally challenged) are missing.
LOERIE 2015 FINALIST - OUTDOOR & OUT OF HOME
The Next Step Child Bionics & Prosthetics Hopscotch Ambient Media demonstrates that when children play hopscotch the routine process is well known (one foot, one foot, one foot, two feet, one foot and end). Children need two lower limbs in order to play the game. Therefore, the idea is to take away the fourth block, where the left foot would go, and replace it with the company’s logo. This illustrates how Next Step fills the gap of what the children (amputees or physically challenged) are missing.
