LOERIES 2016 WINNER - SILVER | PRINT CAMPAIGN
The brief was to create a Print campaign that makes use of bodycopy in order to further the concept. The new PhilipsTM VIVO Silent Juicer’s motor operates quietly at 80 rpm to minimize noise levels. To dramatize this benefit, the PhilipsTM print campaign plays off of silent syllables in everyday words we associate with the Juicer (juice, gourmet) and then tying it to the fact that the Phillips juicer runs so quietly making minimal noise as silent as the silent letter.
"The new Philips VIVO Silent Juicer's motor operates quietly at 80 rpm and minimizes noise levels to be as silent as the I"
"The new Philips VIVO Silent Juicer's motor operates quietly at 80 rpm and minimizes noise levels to be as silent as the T"
