Downhill Adventures promises to offer epic extreme sports adventures in and around Cape Town. To demonstrate just how awesome their service is the concept behind this print campaign focusses on how one would feel when using Downhill Adventures, rather than using the same generic extreme sports shots most companies make use of to advertise their different activities.
The double-page print campaign makes use of an unexpected graphic that illustrates a heartbeat before and during Downhill Adventures. The heartrate starts off slow but amplifies as the consumer goes on an epic excursion. The main aim of the print campaign is to demonstrate how Downhill Adventures provides the adrenaline rush consumers are looking for in the outdoors. It also shows the different types of environments where the adventures take place.
"Reach your peak whilst sailing through the sky. Our impeccable safety record guarantees that you can experience the raw power of Downhill Adventures. Relive those epic moments with our new Extreme Sports App."
"Take yourself from zero to skydiving hero. Our impeccable safety record guarantees that you can experience the raw power of Downhill Adventures.
Relive those epic moments with our new Extreme Sports App."
"Pump up your excitement with our off-the-charts wave-riding. Our impeccable safety record guarantees that you can experience the raw power of Downhill Adventures. Relive those epic moments with our new Extreme Sports App."
To further the concept, a personalized Downhill Adventures FitBit & App was devised so that consumers can steer clear of those generic GoPro shots and footage, and actually show their family and friends - as well as - other Downhill Adventurers how they felt and how great the experience was when completing one of Downhill Adventures extreme sports. The FitBit is worn during the different activities and can be used at a later stage to log the heartrate of the user. These logs can be shared and saved.
